Premier Physician Marketing was founded on one simple premise — to provide America’s finest aesthetic doctors with a complete, end-to-end marketing solution that positions them as the #1 doctor in their market.
It is our goal to help you build the world-class practice you dreamed about owning when you were in medical school. One that you own (not that owns you), where you’re free to practice your art and not get caught up in the day-to-day running of your practice, or having to worry about what ads to place this month to keep the phone ringing.
I accepted our first physician as a private client back in 2005, and realized very quickly that the medical profession was in many ways archaic in its approach to marketing. Many doctors still labored under the belief that if they were great at what they did, patients would find them. Marketing their practices was viewed as a "nice-to-have" option, not a "must-have" requirement.
Unfortunately, such antiquated beliefs put these doctors at risk of extinction, proven by the meteoric rise of cosmetic medicine and sudden crowded marketplace they found themselves in. Physicians with over 20 years of experience and impeccable track records were left scratching their heads (and even closing their practices) while their younger, far less experienced counterparts had filled-up waiting rooms thanks to their large marketing budgets and fancy ad campaigns.
Today, the number of marketing agencies offering services to physicians has exploded, but not in a good way. Medical practices are being marketed like commodities — cookie-cutter websites (that's not at all distinctive), dry advertising copy (that's not at all interesting to read) and dull branding (that's not at all memorable). No wonder most doctors find marketing their practices a giant headache!
From 2005 to 2012, the number of physicians we were working with in our marketing agency was steadily climbing. I started using marketing strategies that clients in other professions had achieved significant success with, and was delighted to see these new, fresh ideas helped our doctors leap ahead. Then, in 2008 when the economy was tanking, I developed a breakthrough proprietary marketing process called "The Client Stampede Marketing System™" — a systematic way of attracting, converting and retaining clients in any market, regardless of how competitive it was or what the economy was doing. I started adapting this process for our physicians to use in their practices, and it evolved into "The Premier Physician Market Domination Formula"™. The results speak for themselves. We have a 97% client retention rate and a typical a 2 to 3 month waiting list for new clients.
In 2013, with the impending tsunami of healthcare reform and the increase in competition in aesthetic medicine, I founded Premier Physician Marketing as a refuge, a source of inspiration and unparallelled level of support for private physicians to grow their aesthetic practices. Despite what is reported in the media, I don’t think there has ever been a better time than now to be in private practice. The opportunities for you to prosper are quite simply, enormous. However, to both succeed and thrive it will require that you adopt a whole new mindset to growing your practice: one that requires you to place marketing front and center in your practice and to think like a “doctor-preneur” (doctor entrepreneur). You will need to embrace this new marketing age we are in by being bold enough to create a practice that looks different than those of your peers, and take advantage of new opportunities as they arise.
I have been working with entrepreneurial companies for over 13 years — from solo practitioners to Fortune 100 companies. My style of marketing is distinctive and proven across hundreds and thousands of businesses across the U.S. It is based on direct response marketing — which means it is results-based (no marketing fluff).
I understand that your number one asset is your professional reputation. It is something you have worked so hard to obtain, and it needs to be protected at all costs. Other marketing agencies hire people in offshore places to write your blog posts and online ads. They market your practice as a medical commodity — using the exact same ad copy to market your competitors and their 4,000 other medical clients, as well. I call this the 'Walmart' approach to marketing, and it's not for you.
You deserve better, much better.
At Premier Physician Marketing, we take a far different approach.
First, we only work with the very best physicians — those doctors looking to build a world-class practice and become the #1 aesthetic physician in their market.
Next, we work very closely with our physicians to help them build all aspects of their practice. What good is being able to have the best marketing in place, if your patients are having a less than five-star experience with your practice? That’s why our approach to marketing is all-encompassing — we increase your lead generation, we build your reputation as a five-star physician, we increase your retention of customers, and we help you run a practice that is the envy of your peers.
Bottom line — by having us on your team, we make marketing a smaller part of your life so you can get back to doing what you love — practicing medicine and enjoying life.