Author a patient Book

The Fun, Easy Way

How impressed would your patients be if they were sitting in your waiting room only to notice a book authored by you, the physician they are about to see, on the waiting room table? 

Or what if they received this book in their welcome packet when they book their consult with you?

Chances are they’d be very impressed. They’d request a copy for a friend or family member and they might even ask you for an autograph.

But perhaps you’ve already authored a medical text?

That’s not the kind of book we’re talking about here because it’s not something your patients can read quickly and easily cover-to-cover, and it’s very unlikely they’ll ever see the book, or even if they did, that they would pick up the phone and book a consult - because there’s not much they could understand.

The kind of book you need to author is one that answers your patient’s most burning questions about your area of expertise. A definitive guide if you like. It’s something they use to educate themselves - and form a bond with you in the process.

Not only does authoring a book establish instant credibility and elevate your status in your market, it is the ultimate marketing tool — one you can use to market your practice year after year. People like being “in the know” — when their friends mention they’re looking into a given topic, who doesn’t love to be able to pass along expert information?

People delete emails, toss brochures in the recycling bin, bury business cards in the back of their wallet — but one thing they will never do is throw away a book.

We make authoring a book simple, fast and effective using our “Capture Your Genius” methodology that enables us to interview you and turn your words into a great book that will work around the clock to bring you new patients. Using our methodology you can become a published author as quickly as 4-8 weeks.

We offer three Physician book authoring packages ($14,985, $29,985 and $54,985) and we guarantee that we will get you and your book national publicity using our connections with journalists, bloggers, TV and radio stations, magazines and the media and picked up in over 50 national media outlets including affiliates of ABC, CBS, FOX, NBC and many others. This will help with the google ranking of your website, drive traffic and leads to your website, impress your clients and colleagues and you’ll be able to use “As Seen In …” on your website to help build authority and win new business.

“You did a great job authoring my book… we have received excellent feedback from patients and got many new ones as a result of it.”

John Adams, MD

“I got interviewed by a journalist from the BBC UK because she had found my book on amazon.”

Dr. Lina Triana

“having a book for my practice has doubled the number of patient referrals we get … it’s also increased the number of referrals we get from other medical practices.”

Jane Kennedy, DO

30 of the most effective ways you can use your book to attract more patients in your practice

1. Use it to secure speaking engagements at local events

2. Use it to secure media placement in local newspapers and magazines

3. Use it as an employee handbook

4. Use it in place of a business card

5. Send copies to all your uncovered leads (people who never showed up for an appointment, or who didn’t move forward)

6. Use chapters of the book to create a social media campaign

7. Gift two copies to every patient and use it to drive referrals.

8. Create in-depth webinars or podcasts for each chapter of your book

9. Use it as a thank you card (write your thanks and autograph inner cover)

10. Partner with a local real estate agency to use it in their welcome package for new

homebuyers

11. Partner with local apartment complexes to use in a welcome package for new tenants

12. Drop off copies at your Chamber of Commerce, offer to speak, use press

coverage to your advantage

13. Contact local womens, mens, or other interest groups that may benefit from your book,

have interested parties sign up for a book party via zoom, send download of book to

each participant using the info they signed up for call with.

14. Offer copies to your Uber drivers to keep in pockets of their front seats

15. Put copies in local libraries with a 50 mile radius of your clinic.

16. Contact local race organizers to include copy of download or physical copy in race bags

17. Sponsor a trivia night at a local brewery, restaurant, pub, etc. Capture email addresses

when signing up for trivia, send copy as a thank you for participating.

18. Sponsor an adult recreation sports team, give copies to your players.

19. Partner with local businesses where parents may be waiting for children and leave

copies for parents to read

20. Use it to secure a guest spot on a podcast related to your topic, give a copy away to twenty

listeners

21. Leave copies of your book in airport lounges

22. Leave copies in hotel lobbies

23. Join groups on Facebook that would benefit from your product, introduce yourself and interact,

add download link in comments on conversations that are relevant to your content.

24. Send copies to popular bloggers

25. Find an up and coming complementary business to yours, partner with them to

recommend each others services, have the business use the book when recommending

your business

26. Have someone turn your book into an audio book for those who may need assistance

reading. Advertise this on your site and social media pages

27. Start a brand ambassador program, give book away as part of ambassador kit

28. Leave copies of your book at beauty salons (the average person receiving a color

process on their hair spends on average 1.5 hours in the chair…just enough time to read

your book)

29. Get your book translated into the top second language that is most prevalent in your area,

advertise that you have done this on your website and social channels.

30. Give away copies as an extra gift at silent auctions for everyone who wins their auction.

Frequently asked book questions

  • The most effective patient books to use in your marketing are digest sized (5x8”) and are around 100 pages - something that can fit easily in a briefcase or purse and be read on a short haul flight or while waiting for the kids at softball practice.

  • Your book will be published on Amazon in both paperback and kindle formats. An extended distribution is available to Barnes&Noble.com, Target.com, Walmart.com and 40,000 other national and International book selling retailers.

  • Your book will be designed and published by a professional publishing company, Blue Sky Publishers who is a sister company. Your book cover will have a matte finish and the paper will be on museum quality paper using archival inks. Your interior pages will be full color so that any diagrams or patient before and after photos can be shown in the best light.

  • The objective of authoring a book and using it in your marketing is to get your book in the hands of as many people as possible. We recommend gifting your book for free to all your patients, prospective patients and anyone who books a consult with you because the more copies of your book that are I circulation the more referrals you will receive. We find that most of our clients break even with their book investment within the first month because it usually only take three for four referrals for them to recoup their initial investment. Yes your book will be published on Amazon but the book royalties are typically a few pennies per copy sold. The money in this strategy is the back end - in getting new patients, not in selling books!

  • Depending on how long the final version of your book, wholesale copies are $5.50-$8.50 per copy for full color and significantly less if black and white.

  • Yes absolutely. It will be your book, and you will own full copyright of it.

  • Yes you can.

  • Yes we will help you promote your book - and no it won’t cost extra. This is just one of the things that make us better and different. We will help get you national publicity using our connections with journalists, bloggers, TV and radio stations, magazines and the media. We guarantee we will get your name and book picked up in over 50 national media outlets including ABC, CBS, FOX, NBC and many others. This will help with the google ranking of your website, drive traffic and leads to your website, impress your clients and colleagues and you’ll be able to use “As Seen In …” on your website to help build authority and win new business.

  • We offer two book author packages - the Leader package which is $14,985 or $3,995/month, and our Pioneer author package which provides for a longer, more detailed and fully-custom book which is $29,985 or $5,995/month. No there are no hidden fees or charges. We gift you twenty copies of you book to get you started. We recommend you have at least 150 copies on hand in your practice to have at all times to gift to patients, use in your waiting room, have on display at reception and in consult rooms. These can be purchased by you at wholesale cost which is typically between $5.50-$8.50 per copy for full color, substantially less if black and white.