The Premier Physician's Ultimate Guide To Marketing Your Aesthetic Practice
(67 Marketing Secrets To Ethically Attract New Patients, Make More Money And Grow Your Practice)
by Julie Guest
Dear Doctor, Is your marketing as good as you are? Chances are it's not. If you're like most cosmetic physicians, your practice is being made to look virtually the same as your competitors; same kind of branding, same kinds of marketing messages, same kinds of ads. No wonder you're finding it hard to stand out and stay ahead! It's not your fault - no one ever taught you the right way to market your practice - until now.
Separate yourself from the herd and discover little-known marketing secrets to finally get the recognition you deserve. This easy-to-read text offers you proven, practical strategies to attract more patients, make more money and grow your practice. Written by best-selling author and CEO of Premier Physician Marketing Julie Guest, The Premier Physician's Ultimate Guide To Marketing Your Aesthetic Practice will transform forever the way you think about your clinical marketing.
The Premier Physician's Ultimate Marketing Toolkit for Aesthetic Practices (Plastic Surgeon Edition)
Introducing the single most powerful resource you can invest in for your practice. Discover the power of the 7 Step Market Domination Formula and apply it to your own practice. This toolkit contains over 105 proven marketing strategies and done-for-you marketing templates, campaigns, advertisements and scripts, including:
- How to distinctively brand and re-brand your practice
- How to choose a tagline or slogan your patients will actually remember and share with others
- How to get your marketing to do all your heavy lifting for you in sales — increasing patient conversions and eliminating your stress in having to “sell” patients
- The 5 proven strategies to increase patient referrals (without asking for them)
- The 3 proven strategies to increase doctor referrals
- How to identify lucrative niche markets in your town that your competitors haven’t even discovered
- The simple way to increase friends-and-family referrals (without having to ask for them)
- How to hold special events that new patients will flock to (what to do and — most importantly — what not to do)
- How to raise your prices and have your patients gladly pay more for your services
- Proven telephone scripts to convert prospects into patients
- How to use your marketing to pre-qualify your leads and do the hard work for you, so that only the most qualified and motivated patients get to have face-time with you
- The 5 simple strategies to increase the average spend per patient
- How to easily and effortlessly automate your marketing so you never need to suffer through a “slow” period again
- How to create follow-up marketing campaigns that patients will look forward to receiving
- The MVP (most valuable player) of your entire marketing strategy — and why your use of this one marketing tool will do more to build your reputation than the last five years of marketing your practice combined
- Mastering email campaigns — why email is still an effective marketing tool, and the right way to write campaigns to your patients to bring them back in
- How to negotiate buying media space (and whether it’s even the right media to advertise in)
- Understanding the difference between just providing “content” and creating powerful “copywriting” — and why it’s essential your staff become skilled at copywriting
- How to do consultative selling with your patients without being pushy or sounding “sales-y”
- How to create a memorable experience for patients that will get them referring their friends and family like crazy
- The anatomy of an advertisement that gets your phone to ring, versus one that does nothing but waste your money (you’ll be shocked at the subtle differences)
- The right (and wrong) ways to work with a marketing consultant — when do you need one and how do you manage them?
And so much more…
We have held nothing back in this toolkit and disclosed our exact proprietary process and most effective marketing tools that we use for our private clients to get them featured in publications like New York Times, Forbes, Wall St Journal. Our private marketing concierge services costs tens of thousands of dollars a month and impossible to get into - WE ARE NOT ACCEPTING ANY MORE PRIVATE CLIENTS. This is the only way you can get access to our "secret vault" of marketing tools and processes for a fraction of the cost of becoming a private client. With just one breast augmentation, Rhinoplasty or Ultherapy treatment you will have earned back your investment. Guaranteed to work for your practice if you implement it, this Toolkit is the most comprehensive all-in-one training program for yourself or your office manager containing marketing tools you cannot get anywhere else. If you're serious about catapulting yourself to the top of your market - regardless of where you're located, this marketing toolkit will be the best marketing investment you've ever made for your practice.