Digital Marketing Services
Integrative, measurable, distinctive...
Digital marketing is the foundation of your marketing system for your practice. Every day, there are hundreds, if not thousands, of people looking for your services in your city. How confident are you that your marketing is attracting them?
Having the right digital marketing strategy can feel overwhelming. Which digital media should you be using? Is your website good enough? How can clicks be converted to calls —and patient appointments?
Let's simplify everything. Just like with the rest of your marketing system, it is critical that your digital marketing is integrative —meaning that all the different components work together.
“Facebook didn’t exist. Twitter was a sound. The cloud was in the sky. 4G was a parking place. LinkedIn was a prison. Applications were what you sent to college. And skype for most people was a typo. All of that has changed in the last 6 years.
— Thomas Friedman
In other words, your Google Pay-Per-Click campaign sends people to unique pages on your website (called landing pages), that speaks specifically to their needs and wants. Your Facebook page is branded consistently to give patients the same "experience" of your practice as visiting your website and your practice. Your email marketing campaigns work seamlessly with your website, your viral video campaigns, your other social media platforms — Twitter, Instagram, LinkedIn.
Having a successful digital marketing strategy is like having a successful surgery. There is synergy around everything — the patient responds well to the anesthetic; the medical assistant provides excellent support; the surgeon does exquisite work, and, the patient recovers well. Having any one of these out of alignment can adversely affect the patient's result.
So where do you start with digital marketing? With your website — the foundation of your entire marketing system. Having a great website means it not only looks great, but it has to do it's job converting clicks to patients. It's a terrible waste of your money to have all these different digital marketing campaigns directing people to a sub-optimal website that makes you look practically the same as your competition, and/or is not effective at getting people to pick up the phone and call. If you have been disappointed with your medical digital marketing, your website might be the problem.
Here are the digital marketing services we provide:
1. Fully custom clinical digital marketing strategy
2. Distinctive branding and repositioning of your practice online
3. Full website design
Combining personality-infused website copy, graphics and proven direct response conversion techniques so your website doesn't just look good — it gets patients to call.
4. Social media marketing
Facebook, Twitter, Instagram, Google +, YouTube and LinkedIn are currently the main platforms that consistently produce the best results for our clients.
5. Google Pay-Per-Click ad campaigns
Our Pay-Per-Click ad team is exceptional. You can read a case study here.
6. SEO (Search Engine Optimization)
“If you make customers unhappy in the physical world they might each tell 6 friends. If you make customers unhappy in the digital world they might each tell 600 friends.
— Jeff Bezos, CEO & Founder Amazon.com
Of all the areas of digital marketing, this is the area that has undergone the most dramatic change. It used to be the wild, wild west of marketing with all these different marketing companies promising they knew "tricks" to get your practice ranking first and second on Google. By dramatically changing all their search algorithims, Google has thankfully put a stop to all that. Now the fastest way to increase your search rankings is by providing well-written blog posts, articles, and press releases on a regular basis. Content is king — but not just any content. It must be search engine optimized, but even more importantly, it must be consistent with your brand to elevate your practice and attract new patients.
7. Brand reputation monitoring
We zealously monitor and protect your reputation and brand across all media. We are in your corner — listening and watching to what your patients say, defusing and helping bury any less-than favorable reviews, and actively obtaining new reviews from your patients.
8. Email Marketing Campaigns
Email still remains one of the most effective ways to market your practice, as long as your emails are engaging to read and add value to your readers' lives. Just because it takes a second to push "Send" on an email doesn't mean it should take any less thought to create than a TV, radio or print campaign. The email campaigns we write are, without exception, the most effective media we use for our clients.