Posts in Medical Marketing 101
2016 Rules to live by in your Aesthetic Practice from the Queen of Country Music (Dolly Parton)

A couple of nights ago, I was watching that Christmas Special on Dolly Parton’s life called A Coat of Many Colors — named after a coat her mom made for her as a little girl, sewn together from a bag of rags (which was also the inspiration of a song she wrote by the same name). 

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My Top 5 Aesthetic Marketing Predictions for 2016

Wow. Who knew another year would fly by so fast. But here we are — on the eve of another bright, shiny new year — bursting with possibility and massive opportunity for those with the courage to act on it.

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Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

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Uber Doing Botox & Filler Housecalls

Just a few short weeks ago, in a major city close to you, close to a thousand Uber drivers teamed up with with a thousand registered nurses to deliver concierge medicine services — a flu shot for $10.

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Shaquille O’Neal’s Worst Business Mistake & a Lesson in Clinical Marketing

This week I read an interesting story about retired basketball player turned business mogul Shaquille O’Neal. It turns out he made what sounds like an honest, but very expensive, mistake when it came to the opportunity to invest in Starbucks.

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