Posts in Growing Your Practice
My Top 5 Aesthetic Marketing Predictions for 2016

Wow. Who knew another year would fly by so fast. But here we are — on the eve of another bright, shiny new year — bursting with possibility and massive opportunity for those with the courage to act on it.

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Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

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Uber Doing Botox & Filler Housecalls

Just a few short weeks ago, in a major city close to you, close to a thousand Uber drivers teamed up with with a thousand registered nurses to deliver concierge medicine services — a flu shot for $10.

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How to Become an Effective Leader — Seven Lessons from Warren Buffett, Mary Key and Richard Branson

Want to give your patients the best experience possible? Of course, you do. Satisfied patients who had really positive experiences with your clinic are likely to become brand evangelists for you and your cosmetic services.

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12 of the Best Job Interview Questions to Ask Candidates (And How to Interpret Their Answers)

Running a successful plastic surgery clinic means more than just having great marketing. It also means having a great staff that works together as a team. 

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Shaquille O’Neal’s Worst Business Mistake & a Lesson in Clinical Marketing

This week I read an interesting story about retired basketball player turned business mogul Shaquille O’Neal. It turns out he made what sounds like an honest, but very expensive, mistake when it came to the opportunity to invest in Starbucks.

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