Posts in Traditional Marketing
Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

Read More
Five Small Marketing Tweaks to Help You Generate More Patient Leads

I’ve been thinking a lot, recently, about how much our methods for inbound marketing and lead generation have changed over the past few years.

Read More
A Lesson in Letting Go

On Tuesday, I dropped my big 5 year old off at her first day of school. Her blue and orange Northface backpack that I had bought for her while we were on vacation, seemed bigger than she was.

Read More
Why YOU Are the Missing Ingredient in Your Clinical Marketing

This week’s article is all about the missing ingredient in 99.9% of all medical marketing — YOU! This is never more evident than on social media, where most doctors’ profiles look orphaned or worse, hopelessly generic-sounding.

Read More
How to Use Bruce Jenner’s Miraculous Surgical Transformation to Promote Your Practice