Posts in Physician Advertising
The Best Way to Introduce a New Procedure at your Plastic Surgery Practice

One of the most exciting times at a plastic surgery practice is when you add a brand new product, especially if it’s the new, hot cosmetic procedure on the market. Just imagine the possibilities if you are the first practice in your area to offer this incredible innovation in cosmetic technology! You purchase and get fully trained in the procedure, you open your doors and… nothing happens? Well, of course not! You haven’t introduced it properly to your patients yet! 

Introducing a cutting-edge procedure to your patients can be tricky. Although some might want the latest and greatest, others might feel suspicious of it, preferring some of the older treatments. As a plastic surgeon, it’s your job to educate them about the new procedure. Here are a few ideas on how to do just that.

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Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

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Five Small Marketing Tweaks to Help You Generate More Patient Leads

I’ve been thinking a lot, recently, about how much our methods for inbound marketing and lead generation have changed over the past few years.

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A Lesson in Letting Go

On Tuesday, I dropped my big 5 year old off at her first day of school. Her blue and orange Northface backpack that I had bought for her while we were on vacation, seemed bigger than she was.

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