Posts in Patient Retention
Why Your Clinic Marketing Should Run Like McDonalds. Seriously.

There’s a fantastic image that one of our software companies, Basecamp, uses every time you log on.  It’s of a girl running around with her hair on fire, the phone is ringing, her email is going off, there are voicemails to clear… it’s total chaos.

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The Art of Patient Selection and Knowing When to Walk

About two months ago, I was fortunate to be part of an exclusive closed-door meeting with over one hundred very prominent plastic surgeons from around the world.

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Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

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Uber Doing Botox & Filler Housecalls

Just a few short weeks ago, in a major city close to you, close to a thousand Uber drivers teamed up with with a thousand registered nurses to deliver concierge medicine services — a flu shot for $10.

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12 of the Best Job Interview Questions to Ask Candidates (And How to Interpret Their Answers)

Running a successful plastic surgery clinic means more than just having great marketing. It also means having a great staff that works together as a team. 

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Playboy Without Images? What Hugh Hefner Doesn’t Understand About Branding…

When I lived in Los Angeles, one of my fondest memories was my then-husband showing me his talents as pilot and taking me on a three-hour helicopter ride all over LA. 

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