Posts in New Patient Attraction
Why Your Clinic Marketing Should Run Like McDonalds. Seriously.

There’s a fantastic image that one of our software companies, Basecamp, uses every time you log on.  It’s of a girl running around with her hair on fire, the phone is ringing, her email is going off, there are voicemails to clear… it’s total chaos.

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Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

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Uber Doing Botox & Filler Housecalls

Just a few short weeks ago, in a major city close to you, close to a thousand Uber drivers teamed up with with a thousand registered nurses to deliver concierge medicine services — a flu shot for $10.

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Shaquille O’Neal’s Worst Business Mistake & a Lesson in Clinical Marketing

This week I read an interesting story about retired basketball player turned business mogul Shaquille O’Neal. It turns out he made what sounds like an honest, but very expensive, mistake when it came to the opportunity to invest in Starbucks.

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Leveraging Tesla’s Genius Marketing Strategies for Your Aesthetic Practice

One of the most fascinating and visionary business leaders of our time is Elon Musk — founder of PayPal (the world’s largest electronic payment gateway), Tesla Motors (stylish and pricey electric cars) and SpaceX (the largest private producer of rocket motors, whose goal is to get humans to Mars within the next 10 years).

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Five Small Marketing Tweaks to Help You Generate More Patient Leads

I’ve been thinking a lot, recently, about how much our methods for inbound marketing and lead generation have changed over the past few years.

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