Posts in Medical Marketing 101
What Role Can Online Video Play in Your Practice’s Marketing

When you mention plastic surgery and online video in the same sentence, people tend to think about the plastic surgery social media stars like Dr. Miami or Dr. Simon Ourian. These plastic surgeons parlayed a combination of celebrity, presentation and content into incredibly successful online enterprises that drive countless clients to their practices. And I hate to break it to you, but this is a highly unrealistic goal to have as a plastic surgeon.

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Facebook Vs. Instagram: Which Should You Be Using for Your Practice Marketing?

Pepsi vs. Coke. Marvel vs. DC. Microsoft vs. Apple. These corporate rivalries are incredibly well-known in the marketing world, and just about everyone takes a side. Fans of Apple Computers wouldn’t be caught dead using a Windows laptop. Lifelong drinkers of Pepsi instantly turn up their noses at a can of Coke. 

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8 Small Changes You Can Make to Boost Your Practice’s Online Presence

Believe it or not, it’s the smallest things that can make the biggest difference.

This is certainly true when it comes to online marketing. Sometimes, a digital marketing campaign can fall entirely on its face for reasons unknown. You make one small change to the demographic you are targeting or to the wording of the ad and, all of a sudden, you have a massive success on your hands. 

It’s the small things that matter with your online presence. If something is out of place, or you are missing content that you obviously should have, then your patients are going to notice. Here are a few small changes that you could make to boost your practice’s online presence and bring new faces into your office!

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How to Use Holidays to Market Your Plastic Surgery Practice

Happy holidays!

It’s usually around the end of the year that the plastic surgery marketing machine goes into high gear, capitalizing on the winter holidays to boost sales. But a successful plastic surgery practice should be focusing on far more than just the winter holidays. Plastic surgery practices should always be looking for opportunities to connect with new patients and reconnect with old ones.

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Why Your Clinic Marketing Should Run Like McDonalds. Seriously.

There’s a fantastic image that one of our software companies, Basecamp, uses every time you log on.  It’s of a girl running around with her hair on fire, the phone is ringing, her email is going off, there are voicemails to clear… it’s total chaos.

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There Will Always Be Someone Cheaper …

A few weeks ago a friend of mine posted this image to Facebook. I have no idea if the image is authentic or not, and I’m guessing that, if this did happen in real life, the tattoo artist isn’t breathing today given how tough his client looks! 

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