Posts in Growing Your Practice
Why Your Clinic Marketing Should Run Like McDonalds. Seriously.

There’s a fantastic image that one of our software companies, Basecamp, uses every time you log on.  It’s of a girl running around with her hair on fire, the phone is ringing, her email is going off, there are voicemails to clear… it’s total chaos.

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5 Marketing Tips to Get Your Phone Ringing During the Slow Summer “Dry Months”

One of my favorite things about having a marketing system in place in your practice is that the ability to create income “on demand” is now yours. What do I mean by that? It means that you are the one who is firmly in control of your marketing, and of the number of patients that come through your door. “What?” I can hear you say. “What do you mean, I’m in control? We run ads, and people either respond or don’t respond to them — so how, exactly, does that put me in control?”

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The Art of Patient Selection and Knowing When to Walk

About two months ago, I was fortunate to be part of an exclusive closed-door meeting with over one hundred very prominent plastic surgeons from around the world.

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2016 Rules to live by in your Aesthetic Practice from the Queen of Country Music (Dolly Parton)

A couple of nights ago, I was watching that Christmas Special on Dolly Parton’s life called A Coat of Many Colors — named after a coat her mom made for her as a little girl, sewn together from a bag of rags (which was also the inspiration of a song she wrote by the same name). 

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My Top 5 Aesthetic Marketing Predictions for 2016

Wow. Who knew another year would fly by so fast. But here we are — on the eve of another bright, shiny new year — bursting with possibility and massive opportunity for those with the courage to act on it.

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Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

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