Posts in Digital Marketing
Why Your Clinic Marketing Should Run Like McDonalds. Seriously.

There’s a fantastic image that one of our software companies, Basecamp, uses every time you log on.  It’s of a girl running around with her hair on fire, the phone is ringing, her email is going off, there are voicemails to clear… it’s total chaos.

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2016 Rules to live by in your Aesthetic Practice from the Queen of Country Music (Dolly Parton)

A couple of nights ago, I was watching that Christmas Special on Dolly Parton’s life called A Coat of Many Colors — named after a coat her mom made for her as a little girl, sewn together from a bag of rags (which was also the inspiration of a song she wrote by the same name). 

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Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

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Leveraging Tesla’s Genius Marketing Strategies for Your Aesthetic Practice

One of the most fascinating and visionary business leaders of our time is Elon Musk — founder of PayPal (the world’s largest electronic payment gateway), Tesla Motors (stylish and pricey electric cars) and SpaceX (the largest private producer of rocket motors, whose goal is to get humans to Mars within the next 10 years).

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Bring Back the Humans! (Medical Marketing 101)

A couple of weeks ago, I scheduled my regular fall check-up with my dentist. I’m particularly fond of my dentist — he’s great at what he does and has razor-sharp wit coupled with a dry sense of humor — so much so that sometimes I find myself nearly choking/laughing on the giant wads of cotton balls shoved into my cheeks.

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4 RED LIGHT Indicators That Show You Have a Major Marketing Problem in Your Practice (Without Your Realizing It)

Now that summer is officially over, we have just three and a half months left in this year, and (judging from the dramatic spike in the number of calls to our office) — you’ve likely got marketing and growing your practice top of mind.

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