Posts in Branding
Why Your Clinic Marketing Should Run Like McDonalds. Seriously.

There’s a fantastic image that one of our software companies, Basecamp, uses every time you log on.  It’s of a girl running around with her hair on fire, the phone is ringing, her email is going off, there are voicemails to clear… it’s total chaos.

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There Will Always Be Someone Cheaper …

A few weeks ago a friend of mine posted this image to Facebook. I have no idea if the image is authentic or not, and I’m guessing that, if this did happen in real life, the tattoo artist isn’t breathing today given how tough his client looks! 

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2016 Rules to live by in your Aesthetic Practice from the Queen of Country Music (Dolly Parton)

A couple of nights ago, I was watching that Christmas Special on Dolly Parton’s life called A Coat of Many Colors — named after a coat her mom made for her as a little girl, sewn together from a bag of rags (which was also the inspiration of a song she wrote by the same name). 

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Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

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Playboy Without Images? What Hugh Hefner Doesn’t Understand About Branding…

When I lived in Los Angeles, one of my fondest memories was my then-husband showing me his talents as pilot and taking me on a three-hour helicopter ride all over LA. 

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Five Small Marketing Tweaks to Help You Generate More Patient Leads

I’ve been thinking a lot, recently, about how much our methods for inbound marketing and lead generation have changed over the past few years.

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