The Rise of Plastic Surgery Stars on Social Media
Throughout the 80s, 90s and 2000s, the fame of most well-known plastic surgeons was based around those they treated. “Plastic Surgeons to the Stars” were considered celebrities, but generally, their fame was directly connected to the fame of the patients who came to them for treatment. Boy, how things have changed!
Today with the advent of social media platforms like Snapchat, Instagram, Facebook and others, plastic surgeons have been able to build up their own profiles and become celebrities in their own right. It turns out that video-related social media platforms are absolutely perfect for plastic surgeons to showcase their work and build up an online audience to attract patients to their practice.
Unlike much of the television-based plastic surgery content (which is usually based around botched surgery), these plastic surgeon social media stars post content that shows them to be professional and talented, giving their patients the best results they can achieve. The most popular among them, including folks like “Dr. Miami” or “DJ Khaled,” get millions of views every day. Some of the most popular procedures that are broadcast are Brazilian butt lifts, breast augmentation, and even labiaplasty. It can be graphic, but it’s also loved.
Why do people watch these videos? The same reason that there is an entire series of channels on YouTube dedicated to popping pimples. Some are interested in it for the educational content of watching the surgeries, others actually want some of the surgeries but would like a closer look at the procedures, and some… simply enjoy watching!
Graphic surgeries aren’t the only content these plastic surgery stars post, however. Often, their entire day is posted in story form, including consultations, interactions with staff members, post-surgical check-ins with patients, and more. Using Snapchat, they invite their audience into their lives as plastic surgeons, lifting the curtain in a way that the staged plastic surgery reality shows never could.
Of course, the popularity of a given social media platform rises and falls, and, at the moment, Snapchat seems to be on a downward trajectory (FYI, never make Kylie Jenner mad). That isn’t a problem for social media plastic surgery stars though, as there are multiple other platforms where they can host their content. Dr. Miami, for example, has over a million followers on Instagram. Some plastic surgeons are hosting their content on YouTube, or live-streaming on Facebook. If you are a fan of watching plastic surgery, there’s never been a better time to be alive!
The incredible success that some plastic surgeons have found on social media has many surgeons around the world wondering if they can become the next big star. That is easier said than done. To be a social media star, you need to do much more than just post a few plastic surgery videos. You need a hyper-engaging personality that is well-suited to viral videos. You need constant monitoring of your channels and profiles to build yourself an audience. You need advertising, cross-promotion, and media exposure. In other words, if you are a busy plastic surgeon, you probably don’t have the time to put into becoming a “star.”
However, this doesn’t mean that you shouldn’t be taking a close look at creating and sharing plastic surgery content online. You don’t need to be a huge star with millions of followers for Snapchat and Instagram to be phenomenal advertising tools for your practice. For example, prospective patients can be directed to your video content so they can see your work. Or you can use plastic surgery videos as exciting content to share on Facebook and Twitter (be sure that you aren’t violating the terms of agreement and that you have the full permission from your patient before sharing content). There's no shortage of possibilities!
If you’d like to learn more about how you can use social media to build your online audience, please visit our website at premierphysicianmarketing.com. You may not become a star, but you will definitely make an impact online!