Posts tagged plastic surgery
The Best Way to Introduce a New Procedure at your Plastic Surgery Practice

One of the most exciting times at a plastic surgery practice is when you add a brand new product, especially if it’s the new, hot cosmetic procedure on the market. Just imagine the possibilities if you are the first practice in your area to offer this incredible innovation in cosmetic technology! You purchase and get fully trained in the procedure, you open your doors and… nothing happens? Well, of course not! You haven’t introduced it properly to your patients yet! 

Introducing a cutting-edge procedure to your patients can be tricky. Although some might want the latest and greatest, others might feel suspicious of it, preferring some of the older treatments. As a plastic surgeon, it’s your job to educate them about the new procedure. Here are a few ideas on how to do just that.

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How to Use Holidays to Market Your Plastic Surgery Practice

Happy holidays!

It’s usually around the end of the year that the plastic surgery marketing machine goes into high gear, capitalizing on the winter holidays to boost sales. But a successful plastic surgery practice should be focusing on far more than just the winter holidays. Plastic surgery practices should always be looking for opportunities to connect with new patients and reconnect with old ones.

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How Snapchat Filters Have Taken the Plastic Surgery World By Storm

It wasn’t that long ago that people would walk into plastic surgery offices around the country with a photo of their favorite celebrity and say, “Give me this.” They wanted a movie star’s nose or a model’s lips. And, of course, that is often still true today. 

In recent years, however, there has been a really interesting development. More and more people are looking to a different person to model their appearance on: themselves! 

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The Rise of Plastic Surgery Stars on Social Media

Throughout the 80s, 90s and 2000s, the fame of most well-known plastic surgeons was based around those they treated. “Plastic Surgeons to the Stars” were considered celebrities, but generally, their fame was directly connected to the fame of the patients who came to them for treatment. Boy, how things have changed!

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