Posts in Surgery Marketing
How to Use Holidays to Market Your Plastic Surgery Practice

Happy holidays!

It’s usually around the end of the year that the plastic surgery marketing machine goes into high gear, capitalizing on the winter holidays to boost sales. But a successful plastic surgery practice should be focusing on far more than just the winter holidays. Plastic surgery practices should always be looking for opportunities to connect with new patients and reconnect with old ones.

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How Snapchat Filters Have Taken the Plastic Surgery World By Storm

It wasn’t that long ago that people would walk into plastic surgery offices around the country with a photo of their favorite celebrity and say, “Give me this.” They wanted a movie star’s nose or a model’s lips. And, of course, that is often still true today. 

In recent years, however, there has been a really interesting development. More and more people are looking to a different person to model their appearance on: themselves! 

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The Rise of Plastic Surgery Stars on Social Media

Throughout the 80s, 90s and 2000s, the fame of most well-known plastic surgeons was based around those they treated. “Plastic Surgeons to the Stars” were considered celebrities, but generally, their fame was directly connected to the fame of the patients who came to them for treatment. Boy, how things have changed!

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Your New Year’s Aesthetic Medical Marketing Checklist

The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days. 

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Uber Doing Botox & Filler Housecalls

Just a few short weeks ago, in a major city close to you, close to a thousand Uber drivers teamed up with with a thousand registered nurses to deliver concierge medicine services — a flu shot for $10.

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Five Small Marketing Tweaks to Help You Generate More Patient Leads

I’ve been thinking a lot, recently, about how much our methods for inbound marketing and lead generation have changed over the past few years.

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