Pepsi vs. Coke. Marvel vs. DC. Microsoft vs. Apple. These corporate rivalries are incredibly well-known in the marketing world, and just about everyone takes a side. Fans of Apple Computers wouldn’t be caught dead using a Windows laptop. Lifelong drinkers of Pepsi instantly turn up their noses at a can of Coke.Read More
It wasn’t that long ago that people would walk into plastic surgery offices around the country with a photo of their favorite celebrity and say, “Give me this.” They wanted a movie star’s nose or a model’s lips. And, of course, that is often still true today.
In recent years, however, there has been a really interesting development. More and more people are looking to a different person to model their appearance on: themselves!Read More
Throughout the 80s, 90s and 2000s, the fame of most well-known plastic surgeons was based around those they treated. “Plastic Surgeons to the Stars” were considered celebrities, but generally, their fame was directly connected to the fame of the patients who came to them for treatment. Boy, how things have changed!Read More
There’s a fantastic image that one of our software companies, Basecamp, uses every time you log on. It’s of a girl running around with her hair on fire, the phone is ringing, her email is going off, there are voicemails to clear… it’s total chaos.Read More
If you’ve been looking into more ways to bring new patients into your practice, you might want to look into blogging and social media.Read More