When you mention plastic surgery and online video in the same sentence, people tend to think about the plastic surgery social media stars like Dr. Miami or Dr. Simon Ourian. These plastic surgeons parlayed a combination of celebrity, presentation and content into incredibly successful online enterprises that drive countless clients to their practices. And I hate to break it to you, but this is a highly unrealistic goal to have as a plastic surgeon.Read More
Pepsi vs. Coke. Marvel vs. DC. Microsoft vs. Apple. These corporate rivalries are incredibly well-known in the marketing world, and just about everyone takes a side. Fans of Apple Computers wouldn’t be caught dead using a Windows laptop. Lifelong drinkers of Pepsi instantly turn up their noses at a can of Coke.Read More
Believe it or not, it’s the smallest things that can make the biggest difference.
This is certainly true when it comes to online marketing. Sometimes, a digital marketing campaign can fall entirely on its face for reasons unknown. You make one small change to the demographic you are targeting or to the wording of the ad and, all of a sudden, you have a massive success on your hands.
It’s the small things that matter with your online presence. If something is out of place, or you are missing content that you obviously should have, then your patients are going to notice. Here are a few small changes that you could make to boost your practice’s online presence and bring new faces into your office!Read More
There’s a fantastic image that one of our software companies, Basecamp, uses every time you log on. It’s of a girl running around with her hair on fire, the phone is ringing, her email is going off, there are voicemails to clear… it’s total chaos.Read More
A couple of nights ago, I was watching that Christmas Special on Dolly Parton’s life called A Coat of Many Colors — named after a coat her mom made for her as a little girl, sewn together from a bag of rags (which was also the inspiration of a song she wrote by the same name).Read More
The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days.Read More