2016 Rules to live by in your Aesthetic Practice from the Queen of Country Music (Dolly Parton)
A couple of nights ago, I was watching that Christmas Special on Dolly Parton’s life called A Coat of Many Colors — named after a coat her mom made for her as a little girl, sewn together from a bag of rags (which was also the inspiration of a song she wrote by the same name). Whether you love Dolly or you don’t — you can't deny her incredible success. From being one of twelve children and growing up “dirt poor” in the smoky mountains of Tennessee in a one-room cabin, to becoming one of the most successful and most celebrated country music singers of all time — over 3000 songs written, twenty-five songs reaching number one on the Billboard charts, forty-six Grammy nominations and all-inclusive sales of singles, albums and digital downloads topping over $100 million. An accomplished actress as well as an entertainer, Dolly is one of only a few people who have received at least one nomination from the Academy Awards, Grammy Awards, Tony Awards and Emmy Awards. She’s also a wildly successful entrepreneur in her own right — and the co-owner of the family theme park “Dollywood”, The Dolly Parton Dixie Stampede and the Dolly Parton Splash County Waterpark — all in Pigeon Forge, Tennessee.
In a couple of weeks, Dolly Parton will be celebrating her seventieth birthday, and her forty-sixth year of marriage — with no signs of slowing down any time soon.
So in the cut-throat, dog-eat-dog world of entertainment, how has this 5’ 0” little ball of platinum fire managed to stay relevant all these years, and continue to grow her fame and wealth as she got older — instead of it shrinking away with her youth, as happens to most in her industry?
By implementing a few simple rules that are just as relevant to you growing your Aesthetic Medical Practice, as they are to Dolly growing her empire. You are both, after all, in the most image-driven businesses there are — and quite possibly also the most competitive. Plus, Dolly herself has been and always will be a big supporter of plastic surgery — so who better to take a little business advice from than this rhinestone-clad, incredibly successful business mogul?
Here are some of my favorite Dolly-isms, paraphrased and adapted to you in 2016 and building your clinical practice:
1. Project who you are in your marketing. You are the biggest and most powerful brand that you have — don’t hide behind a brand and logo that doesn’t feel authentic to you, because it won’t feel authentic to your patients either.
2. You’ll never please everyone, so stop trying to be all things to all people.
3. Think big and don’t limit yourself. “I’m not going to limit myself just because other people won’t accept the fact that I can do something else.”
4. Don't be afraid to do things completely differently than your competitors. It’s the only way you will stand out. Copying what they do is a surefire road to mediocrity. Look different, sound different, be different.
5. Think and act like an entrepreneur. Entrepreneurs don’t try to do everything themselves. They find the best people to help them, hire them, and then get out of their way.
6. Follow the money in your business. Know where your biggest profit centers lie, and make these your focus.
7. If you don’t like the road you’re walking on, then pave another.
8. Give back.
9. Don’t be so busy creating a living that you forget to create a life.