Three Lessons from Coca-Cola on How to Rebrand Your Practice

When I was twenty years old, I spent a couple of months travelling around Southern Africa and visiting family (my own family had emigrated from South Africa to New Zealand where I grew up, before moving to the United States). We were very fortunate to have been able to spend a lot of time in the bush as my uncle owns a share of a private game reserve a couple of hours north of Johannesburg.

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5 Marketing Tips to Get Your Phone Ringing During the Slow Summer “Dry Months”

One of my favorite things about having a marketing system in place in your practice is that the ability to create income “on demand” is now yours. What do I mean by that? It means that you are the one who is firmly in control of your marketing, and of the number of patients that come through your door. “What?” I can hear you say. “What do you mean, I’m in control? We run ads, and people either respond or don’t respond to them — so how, exactly, does that put me in control?”

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