When I was twenty years old, I spent a couple of months travelling around Southern Africa and visiting family (my own family had emigrated from South Africa to New Zealand where I grew up, before moving to the United States). We were very fortunate to have been able to spend a lot of time in the bush as my uncle owns a share of a private game reserve a couple of hours north of Johannesburg.Read More
When was the last time you read a newspaper?
If you’re under the age of 34, chances are that you haven’t read a traditional newspaper or magazine in years. Millennials tend to get their information and news from mostly digital sources such as Twitter or Facebook.
The sea change of marketing an aesthetic practice is well and truly upon us. What used to drive people to medical spas and plastic surgery practices in a frenzy, today has people yawning, clicking the Unsubscribe button, “unfriending” and changing channels.Read More
Having a great tagline is CRITICAL to the success and power of your marketing message. Donald Trump’s marketing people were in fact following the first two steps of the Premier Physician Market Domination Formula.Read More
One of my favorite things about having a marketing system in place in your practice is that the ability to create income “on demand” is now yours. What do I mean by that? It means that you are the one who is firmly in control of your marketing, and of the number of patients that come through your door. “What?” I can hear you say. “What do you mean, I’m in control? We run ads, and people either respond or don’t respond to them — so how, exactly, does that put me in control?”Read More