Throughout the 80s, 90s and 2000s, the fame of most well-known plastic surgeons was based around those they treated. “Plastic Surgeons to the Stars” were considered celebrities, but generally, their fame was directly connected to the fame of the patients who came to them for treatment. Boy, how things have changed!Read More
There’s a fantastic image that one of our software companies, Basecamp, uses every time you log on. It’s of a girl running around with her hair on fire, the phone is ringing, her email is going off, there are voicemails to clear… it’s total chaos.Read More
When I was twenty years old, I spent a couple of months travelling around Southern Africa and visiting family (my own family had emigrated from South Africa to New Zealand where I grew up, before moving to the United States). We were very fortunate to have been able to spend a lot of time in the bush as my uncle owns a share of a private game reserve a couple of hours north of Johannesburg.Read More
When was the last time you read a newspaper?
If you’re under the age of 34, chances are that you haven’t read a traditional newspaper or magazine in years. Millennials tend to get their information and news from mostly digital sources such as Twitter or Facebook.
The sea change of marketing an aesthetic practice is well and truly upon us. What used to drive people to medical spas and plastic surgery practices in a frenzy, today has people yawning, clicking the Unsubscribe button, “unfriending” and changing channels.Read More
Having a great tagline is CRITICAL to the success and power of your marketing message. Donald Trump’s marketing people were in fact following the first two steps of the Premier Physician Market Domination Formula.Read More