Branding Questionnaire

What is a brand anyway? There’s an enormous amount of confusion, as to what a brand is.

“It is the emotional and psychological relationship you have with your customers”
“A type of product manufactured by a particular company under a particular name”
“The name, term, design, symbol, or any other feature that identifies a seller’s product distinct from those of other sellers”
“It is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.”

All of these are only partial answers. In truth a brand is an all encompassing experience of your business made up of hundreds interactions – from your visual identity, to the way your staff answers your phone, to the quality of the furniture in your reception area to the look and feel of your website to the copy of your book they take away to share with their friends. 

We like to keep things simple. So here is our definition: a brand is the personality of your business

In fact, you can use the well-understood word “personality” as a direct substitute for “brand”. That instantly clarifies the meaning and will help you complete this questionnaire.

 
 
Name *
Name
Determining The Personality Of Your Business
What Is The Personality of The Clinic? *
Think of your business as a person. For example think of the difference between a Porsche and a Mini. Both companies sell cars, both evoke an entirely different brand personality. Check off all the attributes that make up “its personality?”
This does not have to be just a verbal message. This is about how they want customers to feel each time they interact with the business. How do people feel each time you mention an iPhone?
In order for your new, elevated brand to be considered a huge success, which of the following would you ideally like your new brand to help you accomplish? *
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