When was the last time you read a newspaper?
If you’re under the age of 34, chances are that you haven’t read a traditional newspaper or magazine in years. Millennials tend to get their information and news from mostly digital sources such as Twitter or Facebook.
The sea change of marketing an aesthetic practice is well and truly upon us. What used to drive people to medical spas and plastic surgery practices in a frenzy, today has people yawning, clicking the Unsubscribe button, “unfriending” and changing channels.
Having a great tagline is CRITICAL to the success and power of your marketing message. Donald Trump’s marketing people were in fact following the first two steps of the Premier Physician Market Domination Formula.
One of my favorite things about having a marketing system in place in your practice is that the ability to create income “on demand” is now yours. What do I mean by that? It means that you are the one who is firmly in control of your marketing, and of the number of patients that come through your door. “What?” I can hear you say. “What do you mean, I’m in control? We run ads, and people either respond or don’t respond to them — so how, exactly, does that put me in control?”
A few weeks ago a friend of mine posted this image to Facebook. I have no idea if the image is authentic or not, and I’m guessing that, if this did happen in real life, the tattoo artist isn’t breathing today given how tough his client looks!
About two months ago, I was fortunate to be part of an exclusive closed-door meeting with over one hundred very prominent plastic surgeons from around the world.
A couple of nights ago, I was watching that Christmas Special on Dolly Parton’s life called A Coat of Many Colors — named after a coat her mom made for her as a little girl, sewn together from a bag of rags (which was also the inspiration of a song she wrote by the same name).
Wow. Who knew another year would fly by so fast. But here we are — on the eve of another bright, shiny new year — bursting with possibility and massive opportunity for those with the courage to act on it.
The Christmas and Hannukah lights might be twinkling, the snow falling and your holiday calendar looking more and more squeezed with all the social events you’ve been invited to these days.
Just a few short weeks ago, in a major city close to you, close to a thousand Uber drivers teamed up with with a thousand registered nurses to deliver concierge medicine services — a flu shot for $10.
It was about this time last week that I was lucky enough to be wandering through the streets in Rome. Despite being a pretty avid traveler, I’m embarrassed to admit that my travel plans somehow never quite managed to include this extraordinary city.
Want to give your patients the best experience possible? Of course, you do. Satisfied patients who had really positive experiences with your clinic are likely to become brand evangelists for you and your cosmetic services.
Running a successful plastic surgery clinic means more than just having great marketing. It also means having a great staff that works together as a team.
When I lived in Los Angeles, one of my fondest memories was my then-husband showing me his talents as pilot and taking me on a three-hour helicopter ride all over LA.
This week I read an interesting story about retired basketball player turned business mogul Shaquille O’Neal. It turns out he made what sounds like an honest, but very expensive, mistake when it came to the opportunity to invest in Starbucks.
One of the most fascinating and visionary business leaders of our time is Elon Musk — founder of PayPal (the world’s largest electronic payment gateway), Tesla Motors (stylish and pricey electric cars) and SpaceX (the largest private producer of rocket motors, whose goal is to get humans to Mars within the next 10 years).
The horrific Oregon shootings are of course what’s top of mind for everyone today. For me, growing up in New Zealand, owning a gun was a rarity.
I’ve been thinking a lot, recently, about how much our methods for inbound marketing and lead generation have changed over the past few years.
When we talk to our clients about what they want to get out of their medical marketing strategies, they almost always mention improved patient retention and increased referral rates.
A couple of weeks ago, I scheduled my regular fall check-up with my dentist. I’m particularly fond of my dentist — he’s great at what he does and has razor-sharp wit coupled with a dry sense of humor — so much so that sometimes I find myself nearly choking/laughing on the giant wads of cotton balls shoved into my cheeks.
If you’ve been looking into more ways to bring new patients into your practice, you might want to look into blogging and social media.
Now that summer is officially over, we have just three and a half months left in this year, and (judging from the dramatic spike in the number of calls to our office) — you’ve likely got marketing and growing your practice top of mind.
If you want your patients to find you first when they search for practices in their area, you need to have a good handle on your SEO (search engine optimization) and online medical marketing.
On Tuesday, I dropped my big 5 year old off at her first day of school. Her blue and orange Northface backpack that I had bought for her while we were on vacation, seemed bigger than she was.
I was at a Cabi party last night and had a moment of revelation about your practice — if you’re not sure what a Cabi party is, think Tupperware party, but selling women’s clothes.
I was recently flipping through the latest copy of Entrepreneur Magazine — and I often find reading these magazines that the most insightful article is the one at the very back. This month’s issue didn’t let me down. Called “A Delicate Balance” — devoted to time management principals.
When I first relocated to America from New Zealand, now 10 years ago, there was a bit of cultural shock to get over — for example, saying “elevator” (not “lift”), getting offered a new credit card every time I went shopping and realizing that US sports announcers seem to have invented a language all their own, talking about such things as the “winningest” team.
For as long as I can remember, I’ve had on my bucket list that I wanted to fly over the Grand Canyon by helicopter. There’s something so humbling about seeing the power of the Colorado River—that tiny sliver of blue water beneath me.
- Digital Marketing
- Google Adwords
- Growing Your Practice
- Marketing Ideas
- Medical Marketing 101
- Medical Website Marketing
- New Patient Attraction
- Patient Retention
- Physician Advertising
- Plastic Surgery Marketing
- Social Media
- Surgery Marketing
- Time Management for Physicans
- Traditional Marketing
- physician reputation mana